I loved this book. It helps with understanding how habits work, how they emerge, the neurology of habit, and looks at research studies examples and habits of societies. The theme circles around and show that–Habits Can Be Changed. Habits actually change the brain. Habits are the “rote” allowing the brain not to think–power down–meaning you do them unaware you do them, and in not recognizing or understanding why you do them no conscious thought-out decision or intention is made. You’re on autopilot.
OVER 60 WEEKS ON THE NEW YORK TIMES BESTSELLER LIST
With a new Afterword by the author
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
This book is a very enjoyable read, not monotonous at all or overly technical. The end of Chapter 1 had me crying, lol. A self-help book actually affected my emotions like a fictional story might. WOW..